Watch Apple’s ‘Scary Fast’ event in just 90 seconds


Image of Tim Cook: “90 seconds.”
Watch the event in just 5% of the time.
Photo: Apple/D. Griffin Jones/Cult of Mac

Yesterday’s “Scary Fast” Apple event, debuting the MacBook Pro and iMac with the M3 family of chips, was a short affair at just 30 minutes. But what if you only have, say, a minute and a half?

Here are the announcements from last night cut down to a 90 second video.

Click here or in the video player below to watch the highlight reel:

  • Tim: “Good evening.”
  • M3 is a new family of breakthrough chips.
  • They are the first built using the 3-nanometer technology.
  • The biggest advancement is the GPU.
  • Dynamic Caching, hardware-accelerated mesh shading and hardware-accelerated ray tracing.
  • The CPU offers the same peak performance as M1 at half the power and as the latest PC laptop chip at a quarter the power.
  • The new MacBook Pro is better.
  • It starts with the M3 at $1,599 at 60% faster.
  • M3 Pro is faster with more unified memory.
  • M3 Max is 2.5× faster than M1 Max with 128 GB unified memory, 22 hours of battery life and 11× faster than Intel.
  • Space Black.
  • The iMac has M3, too.
  • Tim: “We never stopped innovating.” “Have a great night!”


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